March 2024 Jumbo Mail Newsletter

"Works so well it should be illegal"

We're not sure if that's a compliment or not. But hey we'll take it!

It's the last month of the quarter. Let's beat your sales goals with some jumbotastic mail!

EDITION 6

👔 Business update / case study - If we told you we could identify all new residents in your operating area, you'd probably say "yeah that's cool".

If we told you we could identify all new residents in your operating area and automatically send them direct mail with your offer, you'd probably say "ok, now you have my attention".

This is how we've started helping a number of localized businesses. Check out how this pizza restaurant is crushing their growth numbers:

The campaign was designed by Scott Anthony, and we personally think every independent pizzeria should be doing this, especially if none of your competitors have started doing it yet.

Whenever a home is sold in the area serviced by Punxsy Pizza, Scott mails the new homeowner the following flier:

Here are several reasons why this advertising concept stands out:

👉 Irresistible Offer: Who doesn't love free food with no strings attached?
👉 Strategic Timing: Introducing Scott's pizza to new residents at the right moment gives him an edge over competitors.
👉 Compelling Storytelling: The enticing offer serves as a gateway for people to delve into Scott's brand narrative.

Deploying such an offer on a broad scale in your direct mail campaign may not yield immediate returns. The primary objective is to build long-term customer value.

Why are we willing to incur some losses on this campaign?

Because it's highly targeted and low in volume.

These promotional flyers are exclusively sent to new residents, ensuring that your kitchen won't be overwhelmed with unpaid pizza orders overnight.

While the initial investment per pizza may range from $4-5, the aim is to cultivate new customers who are likely to contribute $30-50 per month to your business over the course of several years.

Want an ongoing campaign like this for your business? Grab some time on our calendar and let's beat those sales targets!

Our Calendar

✨ Fun fact - Direct mail response rates are increasing! The OG of marketing is back 🐘 ✉️

🛠️ Tips and tricks - There are three things that make a highly effective direct mail campaign:

1. Having a really good prospect list. If you don't have the right audience, you might as well just start burning money in your backyard 🔥.

2. Having a killer offer. People need to thing the offer is so good they'd be silly not to use it. See the pizza example above ☝️.

3. Timing. Timing is essential. Again looking at our pizza example above, reaching people at the right time has been critical to the campaigns success every month.

😂 Laughs - How does Jumbo Mail compare to digital marketing you ask?

That's all this month Jumbo family!

Stay legendary, stay Jumbo-tastic, and we look forward to growing your businesses with you!

Cheers,

The Jumbo Team 🐘